BlackpeakCFO ™
Fractional CFO & Controller Services for Growth-Stage BusinessesAI-Powered · ACMA CGMA Chartered · 24 Years in Finance
INVESTOR PRESENTATION — JUNE 2026 Presented by Stuart Wilson, ACMA CGMA
Founder & Managing Director
THE PROBLEM The AccountingTalent Crisis Is Real 87% Finance leaders report critical talent shortages
322% YoY growth in interim controller demand
340K US accountants left the profession since 2020
1-2% Accountant unemployment — effectively zero
SMBs cannot hire. They must outsource. We are the answer.
MARKET OPPORTUNITY A $6 Billion Market 33.2M US small businesses
83% Outsource at least one finance function
40% Mid-market now use fractional CFOs
THE SOLUTION BlackpeakCFO ™
A firm — not a freelancer. Enterprise-grade financial leadership at fractional cost.
Fractional CFO
From $3,995/mo
Board reporting, strategy, fundraising, M&A support
Controller Services
From $1,997/mo
Month-end close, AP/AR, reconciliations, cash flow
Special Projects
From $4,997/mo
Financial modelling, M&A due diligence, IPO readiness
100% recurring monthly retainers — pure predictable MRR | Full-time CFO cost: $250K–$400K+ | Our cost: 70–85% less
COMPETITIVE MOAT 50-State SEO Domination The Strategy
Bespoke landing pages for every US state with localised tax rules, compliance requirements, industry focus, and local phone numbers.
"Fractional CFO Texas" — search volume tripled since 202136% conversion rate on long-tail local termsOnly ~50-100 firms do state-specific SEO50 pages = top tier national coverageZero ad spend — organic compounding Keywords That Convert Search Term Intent fractional CFO [state] outsourced controller [city] hire CFO for startup [state] part-time CFO services CFO vs controller difference what does a CFO do
SEO COMPOUNDING The Organic Flywheel
50 state pages × 12 keywords each = 600+ ranking opportunities with zero ad spend
Month 1-3 Pages indexed by Google. First impressions appear. Zero traffic expected.
Month 3-6 Long-tail keywords rank page 2-3. First organic enquiries from low-competition states.
Month 6-12 Authority builds. 20-30 states ranking page 1 for "fractional CFO [state]".
Year 2+ Compounding effect. Backlinks, domain authority, and referral traffic accelerate.
Estimated organic traffic projection (monthly visits)
CUSTOMER ACQUISITION How Clients Find Us Organic Channels (£0 cost) Paid Channels (from £2K budget) Search Engine Coverage Google — 91% market share, primary targetBing / Copilot — 4%, rising with AI integrationGoogle Maps / GBP — local pack resultsYouTube — 2nd largest search engineChatGPT / Perplexity — AI-powered discoveryLinkedIn Search — B2B decision-maker searchReddit / Quora — "best fractional CFO" threads THE FOUNDER Stuart WilsonACMA CGMA CIMA Chartered Management Accountant — globally recognised credential
24 Years in finance — Group FD for an SME portfolio (7 yrs) · Bancroft Group PE · earlier-career fund accounting · plus technology
Full Stack Finance + Technology — builds own tools, AI integrations, and infrastructure
Unique combination of CIMA-qualified financial expertise with deep technical capability .
Builds custom client portals, AI-powered reporting dashboards, and automated compliance systems.
Not just a numbers person — a technology-first CFO for the modern era.
▸ Built BlackpeakCFO's entire technology stack from scratch▸ Custom client portal with real-time financial dashboards▸ AI-integrated workflow — 10× throughput vs traditional CFOs▸ Cross-border expertise — US GAAP, IFRS, UK GAAP
AI-POWERED ADVANTAGE One Operator. 30 Clients.
Competitors do this manually. We've automated from Day 1 .
Auto-Reporting AI Analysis Smart Workflows Custom Portal UNIT ECONOMICS Realistic Cost Breakdown Cost Item Monthly Annual VPS Hosting $18 $216 Domain & SSL $3 $36 Accounting Software $65 $780 Fathom Reporting $120 $1,440 Email & CRM $30 $360 AI Tools $50 $600 Professional Insurance $100 $1,200 Total Fixed Costs ~$386 ~$4,632
Breakeven: 1 client at $1,997/mo covers ALL costs with $1,611/mo profit. Every additional client ≈ 95% margin .
FINANCIAL FORECASTS Three Scenarios Metric Year 1 Clients 3 5 8 Year 1 Revenue $108K (£85K) $210K (£165K) $384K (£302K) Year 2 Clients 5 10 18 Year 2 Revenue $180K (£142K) $420K (£330K) $864K (£679K) Year 3 Clients 7 15 25 Year 3 Revenue $252K (£198K) $630K (£495K) $1.2M (£943K) Year 5 Revenue $420K (£330K) $1.05M (£825K) $2.4M (£1.9M) Year 5 Valuation (2–5×) $840K–$2.1M $2.1M–$5.25M $4.8M–$12M
Cost base: ~$600/mo (hosting, tools, subscriptions) | Gross margin: 95% | No inventory, no COGS, no warehousing
SCALE PLAN From 5 to 30 Clients
AI + automation stack enables 10× throughput versus traditional CFOs
Auto-Reporting AI Analysis Zapier Workflows Custom Portal Client capacity per week with AI stack:
USE OF FUNDS £10,000 Investment £10K Total Raise
Founder Draw — Working capital while building pipeline£5,000
Advertising — Google Ads, LinkedIn campaigns£3,000
Infrastructure — Hosting, tools, subscriptions£1,000
Reserve — Contingency buffer£1,000 accelerant , not necessity.
Even with £0 ads, SEO compounds to replace paid channels by month 6.
HONEST ASSESSMENT Strengths & Risks 95% gross margins — near-zero variable costs ACMA CGMA — globally recognised credential Tech-first approach — 10× throughput advantage 50-state SEO moat — few competitors have this $6B market growing 15-20% annually Recurring revenue model (monthly retainers) No inventory, no warehouse, no COGS Cross-border US/UK capability (rare) Founder-led — the client always works with the expert Key-person risk → Documented SOPs + AI systems + productised delivery Revenue takes time → £5K runway + immediate network outreach SEO takes 3-6 months → Paid ads bridge the gap US market entry from UK → Virtual presence + local numbers Client concentration risk → Diversify across states & industries VISION 5-Year Roadmap Q2 2026Foundation
Launch 50-state site. First 5 clients. Establish SOPs and automation stack. Google Ads live.
Q4 2026Traction
8-10 clients. SEO ranking in 20+ states. First organic inbound leads. £15K/month revenue.
2027Scale
15-20 clients. First subcontractor hire. AI reporting fully automated. £35K/month revenue.
2028Expand
25+ clients. 2-3 associate CFOs. Industry verticals. UK & US established. £60K/month revenue.
2029-30Exit Ready
30+ recurring clients. £1M+ ARR. Acquisition target at 2-5× revenue = £2M–£5M valuation .
THE ASK Investment Terms £10K Total Investment
5% Revenue Share (Quarterly)
Structure Revenue share — not equity. 5% of gross revenue paid quarterly. Cap Returns capped at 3× investment (£30,000) Buyout Option Founder can buy out remaining obligation at any time at 1.5× outstanding Investor Role Senior Advisor — title on website, listed in "Our Network" Worst-Case Return Even worst scenario: 3.8× return over 5 years (£38K on £10K)
This is a revenue-share, not equity dilution. Investor carries zero liability. Clean, simple, founder-friendly.
Why Now? ①
The talent crisis is at peak. 340K accountants gone. Firms are desperate. Window is open NOW.
②
AI gives us a 10× advantage. Competitors are still doing this manually. We're automating from Day 1.
③
SEO compounds — first mover wins. 50 state pages now means we outrank everyone by year 2. Starting later costs 10× more.
④
The infrastructure is built. Site live. Portal ready. AI stack operational. We just need fuel.
⑤
£10K returns £30K+ with near-zero risk. Revenue-share structure. No equity given. No liability. Pure upside.
Let's Build This Together
The market is ready. The tech is built. The team is assembled.ignition .
Stuart Wilson, ACMA CGMA
Founder & Managing Director
Get in touch
blackpeakcfo.com
CONFIDENTIAL — JUNE 2026