BlackpeakCFO™ E-Commerce Management Accounts — Amazon, Shopify | BlackpeakCFO
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E-Commerce Management Accounts
Suncoast Brands LLC · January 2026
Confidential · Sample Report
AICPA · CGMA · Fractional Controller & CFO Services · blackpeakcfo.com
CONFIDENTIAL
BLACKPEAKCFO

🛒 E-Commerce  ·  Multi-Channel Seller  ·  Fractional Controller Deliverable

Monthly Management Accounts

January 2026  ·  Month 1 of 12  ·  Year Ending December 31, 2026

Suncoast Brands LLC

Miami, FL  ·  Health, Beauty & Wellness Products  ·  Founded 2021  ·  5 FTEs + 2 Contractors
FY2026 Revenue Target: $4.1M  ·  FY2025 Actual: $3.79M  ·  YoY Growth +8.2%

Amazon FBA  ·  Prime Seller  ·  62% of Revenue Shopify DTC  ·  31% of Revenue  ·  4.8★ Reviews Walmart Marketplace  ·  7% of Revenue  ·  Launched Q3 2025 Florida LLC  ·  No State Income Tax  ·  Miami-Dade 7% Sales Tax

Prepared by BlackpeakCFO Controller Services  ·  Issued February 3, 2026  ·  Actuals through January 31, 2026. COGS on landed-cost basis including inbound freight. Amazon Marketplace Facilitator Tax handled by Amazon — not included in Suncoast remittances. FL sales tax (7%) collected and remitted on Shopify DTC sales to Florida residents. FBA storage at cost per Amazon Inventory Management report. For management use only.

BLACKPEAKCFO™  |  FRACTIONAL CONTROLLER SERVICESSUNCOAST BRANDS LLC  ·  JANUARY 2026CONFIDENTIAL MANAGEMENT PACK
IndexTable of ContentsE-Commerce Management Accounts  ·  January 2026  ·  BlackpeakCFO
  • 1
    Cover Page
    Company overview, channel mix, Florida entity note, basis of preparation and confidentiality
  • 2
    Table of Contents
    This page — section index with accounting basis, channel definitions and cost allocation methodology
  • 3
    CEO Dashboard & KPI Scorecard
    8 headline KPIs with month-on-month trend, channel revenue donut, verdict dashboard and commentary
  • 4
    Channel P&L — Amazon vs. Shopify vs. Walmart
    True per-channel profitability after COGS allocation, marketplace fees, fulfillment and advertising spend
  • 5
    Contribution Margin Analysis
    Waterfall from Gross Revenue → Net Revenue → Gross Profit → Contribution → EBIT by channel
  • 6
    Amazon FBA Cost Breakdown
    Referral fees, FBA fulfillment, storage, advertising (PPC), returns and reserve analysis
  • 7
    Inventory Analysis & Working Capital
    Inventory by product group and location (FBA vs. warehouse), aged stock, sell-through and cash tied up
  • 8
    Cash Flow Statement
    Operating, investing and financing cash flows — with Amazon 14-day payout cycle and inventory timing callouts
  • 9
    Balance Sheet
    Statement of financial position January 31, 2026 vs. December 31, 2025 — FBA inventory, receivables, LOC
  • 10
    Advertising Performance Dashboard
    ACOS, ROAS, ad spend % of revenue and cost-per-acquisition by channel — January 2026
  • 11
    Budget vs. Actual Variance Analysis
    Line-by-line variance vs. FY2026 budget with explanatory commentary for each P&L category
  • 12
    Actions, Risks & Recommendations
    Immediate priorities, 30–60 day initiatives and strategic opportunities — February 2026 focus
Accounting Basis & Channel Definitions: Revenue recognized on shipment (Amazon FBA) / order confirmation (Shopify/Walmart). Returns recorded gross; refunds deducted to arrive at Net Revenue. COGS = landed product cost (supplier invoice + inbound freight + customs duties), allocated to channels by unit volume ratio. Channel fees = all marketplace and payment fees directly attributable to each channel. Amazon Marketplace Facilitator Tax is collected and remitted by Amazon; Suncoast does not include this in revenue or tax obligations. Florida sales tax (7%) is collected on Shopify sales to FL residents and remitted monthly. No FL state corporate income tax applies (LLC, pass-through entity). Amazon disbursements are on a 14-day rolling cycle; outstanding disbursements shown as Amazon Receivable on balance sheet.
E-Commerce Management Accounts  ·  Suncoast Brands LLC  ·  BlackpeakCFO Controller Services  ·  Miami, FLPage 2 of 12
BLACKPEAKCFO™  |  FRACTIONAL CONTROLLER SERVICESSUNCOAST BRANDS LLC  ·  JANUARY 2026CONFIDENTIAL MANAGEMENT PACK
DashboardCEO Dashboard & KPI ScorecardJanuary 2026  ·  vs. Budget & vs. December 2025
Net Revenue
$316K
Budget $330K  ▼ -4.2%
Net Income
$33,360
Budget $37,800  ▼ -$4.4K
EBIT Margin
10.9%
Budget 11.8%  ▼ -0.9pp
Contribution Margin
26.9%
After all fees & ads  ● stable
Amazon ACOS
25.0%
Target ≤22%  ⚠ over target
Blended ROAS
4.4x
Budget 5.0x  ▼ below target
FBA Inventory Value
$182K
+$4.8K vs Dec  ▲ building
Cash Balance
$87,000
+$24.2K vs Dec  ▲ strong
January Verdict: AMBERRevenue (-4.2% vs budget — Shopify Jan campaign delayed) AMBERAmazon ACOS at 25% (target 22% — new keyword bids too broad) GREENCash +$24K. FL tax compliance current. No LOC stress. GREENInventory healthy. No aged stock >90 days over 2% threshold.
Channel Revenue  ·  January 2026
Channel Revenue Mix % vs. Budget Net Margin
🛍 Amazon FBA195,92062.0%(8,680)17.8%
🛒 Shopify DTC97,96031.0%(4,340)42.1%
🟡 Walmart Mktplace22,1207.0%(980)40.1%
TOTAL316,000100%(14,000)26.9%*
* Blended contribution margin (after COGS + all channel fees + advertising). Amazon's lower margin reflects FBA fee structure & PPC spend.
📌 January commentary: Revenue shortfall ($14K vs budget) driven by a delayed Shopify Valentine's Day campaign that launched January 28 instead of January 7 as planned. Full campaign impact expected in February. Amazon revenue was soft due to keyword bids being reset after account review — ACOS spiked to 25% briefly but has been corrected (see P10). Cash position is the strongest it has been in 6 months at $87K. Florida sales tax for January filed and paid January 31. No FL income tax liability — LLC pass-through.
✨ Shopify has the highest contribution margin (42.1%) — no marketplace fees and lower ad-to-revenue ratio vs. Amazon. Scaling DTC is the primary strategic lever.Page 3 of 12
BLACKPEAKCFO™  |  FRACTIONAL CONTROLLER SERVICESSUNCOAST BRANDS LLC  ·  JANUARY 2026CONFIDENTIAL MANAGEMENT PACK
Channel P&LTrue Per-Channel ProfitabilityJanuary 2026  ·  COGS allocated by unit volume  ·  All channel fees direct-assigned
Line Item Amazon FBAAmazon % Shopify DTCShopify % WalmartWalmart % TotalTotal %
Revenue
Gross Revenue (GMV)195,920100%97,960100%22,120100%316,000100%
Less: Returns & Refunds(7,837)4.0%(2,939)3.0%(664)3.0%(11,440)3.6%
Net Revenue188,08396.0%95,02197.0%21,45697.0%304,56096.4%
Cost of Goods Sold
Product cost (landed)(78,368)40.0%(39,184)40.0%(8,848)40.0%(126,400)40.0%
Gross Profit109,71556.0%55,83757.0%12,60857.0%178,16056.4%
Marketplace & Channel Fees
Referral / Transaction fees(29,400)15.0%(2,840)2.9%(3,300)15.0%(35,540)11.2%
FBA Fulfillment fees(29,400)15.0%——(29,400)9.3%
FBA Storage fees(4,200)2.1%——(4,200)1.3%
Advertising (PPC / Social)(19,600)10.0%(14,700)15.0%(1,100)5.0%(35,400)11.2%
Total Channel Costs(82,600)42.2%(17,540)17.9%(4,400)20.0%(104,540)33.1%
Contribution Margin27,11513.8%38,29739.1%8,20837.1%73,62023.3%
Fixed Overheads (allocated by revenue %)
Payroll & benefits(17,608)(8,808)(1,984)(28,400)
Warehouse, software & other(13,608)(6,808)(1,584)(22,000)
Depreciation & interest(992)(496)(112)(1,600)
EBIT by Channel28,093 *22,185 *4,528 *34,56010.9%
* Channel EBIT shown for comparison. Overheads allocated by revenue %. Amazon EBIT suppressed by FBA fee structure ($29.4K fulfillment + $29.4K referral = $58.8K, or 30% of channel GMV). Shopify's higher EBIT despite lower revenue reflects no FBA costs and lower advertising CPAs through retargeting audiences.
Amazon: every $1 of revenue costs $0.30 in marketplace fees before COGS. Shopify: every $1 costs $0.03 in fees. Scaling Shopify is 3x more capital efficient per dollar of contribution.Page 4 of 12
BLACKPEAKCFO™  |  FRACTIONAL CONTROLLER SERVICESSUNCOAST BRANDS LLC  ·  JANUARY 2026CONFIDENTIAL MANAGEMENT PACK
ContributionContribution Margin WaterfallJanuary 2026  ·  From Gross GMV to EBIT  ·  All channels combined
Stage Amount % GMV ▲▼
1. Gross Revenue (GMV)316,000100.0%
Less: Returns & Refunds(11,440)-3.6%Amazon 4.0% · Shopify 3.0%
2. Net Revenue304,56096.4%
Less: Product COGS (landed)(126,400)-40.0%Supplier + freight + duties
3. Gross Profit178,16056.4%↑ strong for health/beauty
Less: Marketplace & referral fees(35,540)-11.2%Amazon 15% + Walmart 15%
Less: FBA fulfillment & storage(33,600)-10.6%⚠ largest variable cost
Less: Advertising (all channels)(35,400)-11.2%Amazon PPC + Meta + Google
4. Contribution Margin73,62023.3%Budget 27.3% — AMBER
Less: Payroll & overheads(38,660)-12.2%5 staff + warehouse + SaaS
5. EBIT34,56010.9%Florida: $0 state income tax ✓
FBA fees (fulfillment + referral + storage = $63.2K) consume 20% of GMV before a single marketing dollar is spent. This is the core structural challenge on Amazon. Shopify eliminates the fulfilment fee — the same product shipped DTC costs ~$6.20 in actual shipping vs. $15–18 in FBA fees. Every unit shifted from Amazon to Shopify adds ~$9–12 to contribution margin.
Florida LLC advantage: $0 state income tax on pass-through LLC income. EBIT of $34,560 flows entirely to federal and owner returns — no FL corporate tax drag.Page 5 of 12
BLACKPEAKCFO™  |  FRACTIONAL CONTROLLER SERVICESSUNCOAST BRANDS LLC  ·  JANUARY 2026CONFIDENTIAL MANAGEMENT PACK
Amazon FBAAmazon FBA Cost BreakdownJanuary 2026  ·  Amazon channel only  ·  GMV basis: $195,920
Cost Category Amount % of GMV Budget Var Note
Marketplace Fees (charged by Amazon)
Referral fee (15% of GMV)29,40015.0%30,6901,290Proportional to lower revenue
FBA fulfillment fees29,40015.0%28,800(600)Avg $4.90/unit ↑ from $4.80 Oct
FBA monthly storage fees4,2002.1%3,600(600)⚠ Jan = low-season rate. Q4 aged stock
Returns processing fees1,1800.6%1,000(180)Post-holiday return spike settling
Advertising (Amazon Sponsored)
Sponsored Products (PPC)16,8008.6%13,200(3,600)🔥 Overbid on broad match Jan 1–14
Sponsored Brands & Display2,8001.4%2,800—On budget
Cash Flow Items (not P&L cost but affects cash)
Amazon FBA Reserve (withheld)9,6004.9%——Rolling reserve on balance sheet, not P&L
Amazon Disbursement Receivable42,80021.8%——14-day payout lag — cash due ~Feb 7–14
Total Amazon P&L Costs83,78042.8%80,090(3,690)PPC overbid is the controllable issue
Action: PPC campaigns restructured Jan 15 (exact match only). Amazon ads manager reports ACOS falling to 20.4% in the first 2 weeks of February. Projected saving: ~$3,200/month ongoing.Page 6 of 12
BLACKPEAKCFO™  |  FRACTIONAL CONTROLLER SERVICESSUNCOAST BRANDS LLC  ·  JANUARY 2026CONFIDENTIAL MANAGEMENT PACK
InventoryInventory Analysis & Working CapitalJanuary 31, 2026  ·  Total inventory: $240,200  ·  Days of Stock: 57 days
Inventory by Product Group  ·  Jan 31, 2026
Product Group FBA ($) Warehouse ($) Total Mix % Sell-thru
💪 Health Supplements81,90026,190108,09045%78%
💎 Beauty & Skincare63,70020,37084,07035%82%
🧘 Wellness Accessories36,40011,64048,04020%61%
TOTAL182,00058,200240,200100%75%
Inventory Aging & Risk
Age Bucket Value Mix % Amazon Long-term Storage Risk
0–30 days (fast moving)144,12060.0%No risk — normal replenishment cycle
31–60 days72,06030.0%Monitor — run promotions if still here at day 45
61–90 days19,2168.0%⚠ Wellness accessories SKU — price cut or removal recommended
90+ days (aged stock)4,8042.0%🚨 LTSF charge risk after 365 days. Remove from FBA by Mar 15.
TOTAL240,200100%Inventory turnover: 6.3x annualized · Days of stock: 57 days
💰 Working capital tied up in inventory: $240,200. This is the single largest use of cash in the business. $182K sits at Amazon warehouses earning storage fees. Q4 2025 over-ordering of Wellness Accessories resulted in $4,804 of aged stock at risk of Amazon LTSF charges (currently $0.50/unit/month, escalating to $6.90 after 365 days). Action: initiate removal order by March 15 and liquidate via Shopify "clearance" collection at 30% discount.
Target: reduce FBA inventory coverage from 57 days to 45 days by Q2 2026. This frees ~$30K cash and reduces monthly storage fees by est. $900/month.Page 7 of 12
BLACKPEAKCFO™  |  FRACTIONAL CONTROLLER SERVICESSUNCOAST BRANDS LLC  ·  JANUARY 2026CONFIDENTIAL MANAGEMENT PACK
Cash FlowCash Flow Statement — January 2026Indirect method  ·  Amazon 14-day payout cycle ·  Opening: $62,800  ·  Closing: $87,000
ItemJan 2026Dec 2025
① Operating Activities
Net income33,36029,840
Add: Depreciation & amortization400400
Working Capital Changes
Amazon disbursement receivable(4,400)1,200
Walmart AR(3,600)(1,800)
FBA inventory (increase)(4,820)(18,600)
Miami warehouse inventory (decrease)6,000(4,200)
Prepaid expenses(600)800
Accounts payable (suppliers)5,8008,400
Accrued expenses1,200600
FL sales tax payable2,0601,840
Amazon FBA reserve800400
Net Cash from Operations36,20018,880
② Investing Activities
Equipment purchase—(2,400)
Net Cash from Investing—(2,400)
③ Financing Activities
Chase LOC repayment (net)(4,000)8,000
Owner distributions(8,000)(6,000)
Net Cash from Financing(12,000)2,000
NET CHANGE IN CASH24,20018,480
Opening cash balance62,80044,320
CLOSING CASH BALANCE87,00062,800
Cash = Wells Fargo operating $73,000 + Shopify Payments balance $14,000 = $87,000
⏰ Amazon Payout Calendar — January
Disbursement 1 (Jan 7)+ 38,400
Disbursement 2 (Jan 21)+ 41,200
Receivable at Jan 31 (due Feb 7–14)+ 42,800
Less: FBA fees deducted by Amazon(64,180)
Net Amazon cash received in Jan79,600
🏦 Chase LOC — Jan 31
LOC limit75,000
Outstanding balance38,000
Available headroom37,000
Strong operating cash flow of $36,200 despite inventory build. The Amazon 14-day delay means $42,800 of earned revenue will land as cash Feb 7–14. Supplier payment terms extended from net-30 to net-45 in January — this added $5,800 to cash. Q4 inventory build is normalising (warehouse inventory down $6K). Cash position of $87K is the strongest month-end since August 2025. LOC headroom $37K is ample buffer for Q1 purchases.
Florida LLC: no estimated state tax payments required. All cash flow is available for operations and growth. Federal estimated tax paid quarterly by owner.Page 8 of 12
BLACKPEAKCFO™  |  FRACTIONAL CONTROLLER SERVICESSUNCOAST BRANDS LLC  ·  JANUARY 2026CONFIDENTIAL MANAGEMENT PACK
Balance SheetStatement of Financial PositionJanuary 31, 2026 vs. December 31, 2025  ·  Total assets: $414,200
AssetsJan 31, 2026Dec 31, 2025Change
Current Assets
Cash — Wells Fargo operating73,00052,20020,800
Cash — Shopify Payments balance14,00010,6003,400
Amazon disbursement receivable42,80038,4004,400
Walmart Marketplace AR (14-day)22,00018,4003,600
Inventory — FBA (Amazon warehouses)182,000177,1804,820
Inventory — Miami warehouse58,20064,200(6,000)
Prepaid expenses & deposits10,2009,600600
Total Current Assets402,200370,58031,620
Non-Current Assets
Warehouse equipment & fixtures14,40014,400—
Less: accumulated depreciation(2,400)(2,000)(400)
Total Non-Current Assets12,00012,400(400)
TOTAL ASSETS414,200382,98031,220
Liabilities & EquityJan 31, 2026Dec 31, 2025Change
Current Liabilities
Accounts payable — suppliers (China)78,40072,600(5,800)
Chase Business LOC38,00042,0004,000
Accrued payroll & benefits8,6007,400(1,200)
Florida sales tax payable (7%)16,84014,780(2,060)
Amazon FBA reserve withheld9,6008,800(800)
Total Current Liabilities151,440145,580(5,860)
Long-Term Liabilities
None — asset-light model———
Members’ Equity
Opening equity (Jan 1)237,400200,00037,400
Net income — January 202633,36029,8403,520
Owner distributions(8,000)(6,000)(2,000)
Total Members’ Equity262,760223,84038,920
TOTAL LIABILITIES & EQUITY414,200369,42044,780
✔ Balance sheet balances: Assets $414,200 = L+E $414,200 ✓  ·  Florida LLC: no deferred tax liability — pass-through entity.
Key e-commerce ratios: Current ratio 2.65x ✓  ·  Inventory as % of assets: 57.9% (typical for FBA-heavy seller)  ·  Amazon receivable + reserve = $52,400 (Amazon owes Suncoast this cash within 14 days). Supplier AP of $78,400 is critical to monitor — China suppliers on net-45; any early payment offers discounts of 2–3% should be taken.
Net working capital: $250,760. 76% of total assets are inventory or near-cash receivables. This is typical for a health/beauty FBA business. No long-term debt outstanding.Page 9 of 12
BLACKPEAKCFO™  |  FRACTIONAL CONTROLLER SERVICESSUNCOAST BRANDS LLC  ·  JANUARY 2026CONFIDENTIAL MANAGEMENT PACK
AdvertisingMulti-Channel Advertising PerformanceJanuary 2026  ·  Total ad spend: $35,400  ·  Blended ROAS: 4.4x
Total Ad Spend
$35,400
11.2% of revenue
Amazon ACOS
25.0%
Target ≤22% ⚠
Blended ROAS
4.4x
Budget 5.0x
Shopify ROAS
5.2x
Best channel ✓
Channel / Platform Spend Attributed Rev ROAS ACOS CPA Status
Amazon Sponsored Ads
Sponsored Products — Exact Match9,20050,6005.5x18.2%$8.40GREEN
Sponsored Products — Broad Match7,60027,8003.7x27.3%$14.20PAUSED
Sponsored Brands2,80014,0005.0x20.0%$11.60GREEN
Shopify DTC — Paid Social & Search
Meta Ads (Facebook + Instagram)10,40052,0005.0x20.0%$18.40GREEN
Google Shopping4,30023,6505.5x18.2%$16.80GREEN
Walmart Connect
Walmart Sponsored Products1,10011,00010.0x10.0%$9.20GREEN
TOTAL / BLENDED35,400179,0505.1x19.8%*—AMBER
* Blended ACOS excludes non-attributed revenue. Amazon broad match campaign paused Jan 15 after BlackpeakCFO flagged ACOS spike. Estimated savings Feb onwards: $3,200/month.
Action (complete): Amazon broad match campaigns paused Jan 15. Walmart ROAS of 10x is exceptional — recommend increasing Walmart Connect budget by $500/month to capitalize.Page 10 of 12
BLACKPEAKCFO™  |  FRACTIONAL CONTROLLER SERVICESSUNCOAST BRANDS LLC  ·  JANUARY 2026CONFIDENTIAL MANAGEMENT PACK
VariancePlan vs. Reality — January 2026vs. FY2026 Annual Operating Budget (approved Nov 2025)
Line Item Actual Budget Var $ Var % Rating Commentary
Revenue by Channel
Amazon FBA195,920204,600(8,680)-4.2%AMBERPPC overbid Jan 1–14 suppressed organic rank briefly. Corrected by Jan 15. Feb trajectory normal.
Shopify DTC97,960102,300(4,340)-4.2%AMBERValentine’s Day campaign launched Jan 28 vs. Jan 7 (3-week delay). Full impact in Feb. Email list 42K — strong conversion expected.
Walmart Marketplace22,12023,100(980)-4.2%GREENNew listing added Jan 20 (Immune Support bundle). Will contribute $3–4K/month from Feb. Channel growing well.
Costs
Product COGS (landed)126,400132,0005,600+4.2%GREENProportional to lower revenue. COGS% held at 40% — no supplier price increases in January. Q2 freight contract renegotiation on track.
Amazon advertising19,60016,000(3,600)-22.5%REDBroad match overbid Jan 1–14 ($3,600 excess). Campaigns paused Jan 15. ACOS now tracking 20.4% in Feb. One-off issue. Feb budget restored to $16K.
FBA storage fees4,2003,600(600)-16.7%AMBERPost-Q4 excess stock lingering (Wellness Accessories). Removal order initiated Feb 1. Storage fees normalise from Mar.
Payroll & benefits28,40028,000(400)-1.4%GREENWithin tolerance. Part-time contractor (customer service) hired Jan 15 adds $800/month. Budgeted from Q2 — minor Jan variance only.
Net Income33,36037,800(4,440)-11.7%AMBER$3,600 ad overbid (one-off) + campaign timing account for entire shortfall. No structural issues. FY2026 target of $455K revenue unchanged.
Florida LLC: no Q1 state estimated tax due. Federal Q1 estimated tax due April 15 — BlackpeakCFO will prepare federal estimate by March 31 based on Q1 actuals.Page 11 of 12
BLACKPEAKCFO™  |  FRACTIONAL CONTROLLER SERVICESSUNCOAST BRANDS LLC  ·  JANUARY 2026CONFIDENTIAL MANAGEMENT PACK
ActionsActions & RecommendationsFebruary priorities  ·  30–60 day initiatives  ·  Strategic growth
⚡ Immediate (0–2 Weeks)
Amazon PPC — Confirm Fix
Broad match campaigns paused Jan 15. Review Feb 1–14 ACOS report — target confirmation that blended ACOS is ≤22%. If achieved, reinstate $1,500/month broad match with negative keyword list added.
Aged FBA Stock Removal
Initiate Amazon removal order for $4,804 of 90+ day Wellness Accessories stock by Feb 14. List on Shopify clearance at 30% discount + run targeted email to Miami/FL customers. Goal: clear by Mar 31 before LTSF escalation.
FL Sales Tax — Jan Remittance
✓ Filed and paid January 31, 2026. Miami-Dade 7% on Shopify FL sales. BlackpeakCFO will pre-populate February return from Shopify tax report by Feb 25. No penalty risk.
📅 30–60 Day Initiatives
Shopify DTC Email Campaign
Valentine’s Day campaign now live. 42,000 email subscribers. BlackpeakCFO tracking Shopify revenue daily through Feb 28. Target: make up $4,340 Jan shortfall in February. Email + retargeting ROAS historically 7–9x for Suncoast.
Walmart Connect Budget Increase
Walmart ROAS of 10x is exceptional — best performing channel. Recommend increasing Walmart Connect budget from $1,100 to $1,600/month (+$500). Projected incremental revenue: +$5,000/month. New Immune Support listing added Jan 20 — monitor conversion.
FBA Inventory Optimization
Reduce FBA coverage target from 57 days to 45 days by Q2. Reduces working capital tied up in FBA by ~$30K and saves ~$900/month in storage. Work with supplier to shift to monthly PO cadence (vs. quarterly). BlackpeakCFO will build reorder model by Feb 28.
📊 Strategic & Growth
Scale Shopify DTC — Priority #1
Shopify contributes 42% margin vs. Amazon 17.8%. Every $1 shifted from Amazon to Shopify adds ~$0.24 more contribution. Target: grow Shopify from 31% to 40% of revenue by Dec 2026. Requires brand investment (SEO, email, influencer) — BlackpeakCFO to model ROI.
Florida Expansion — Retail Wholesale
Miami’s health & wellness retail market (Whole Foods, Sprouts, independents) is a natural next channel. BlackpeakCFO to prepare a wholesale unit economics model (margin vs. online, payment terms, slotting fees) for Q2 2026 review with owner.
Target — 6th Channel
TikTok Shop is the fastest-growing e-commerce channel in 2025–26 for health/beauty brands. Early movers seeing 8–12x ROAS on organic/affiliate content. Low cost to launch. BlackpeakCFO recommends pilot in Q2 2026 with $2,000 test budget and affiliate structure.
Prepared by BlackpeakCFO  ·  Fractional Controller & CFO Services  ·  Miami, FL & Texas  —  This report is confidential and prepared solely for the management of Suncoast Brands LLC.  —  blackpeakcfo.com
Next report: February 2026 Management Accounts — due March 5, 2026.  Federal Q1 estimated tax due April 15 — BlackpeakCFO will prepare by March 31.Page 12 of 12
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