BlackpeakCFO^™

Bramley & Co Ltd

Management Accounts · January 2026

Sample Report · Fictional company, demo data

CONFIDENTIAL

BLACKPEAKCFO

🛒 E-Commerce · Multi-Channel Seller · Monthly Management Accounts

Monthly Management Accounts

January 2026 · Month 1 of 12 · Year Ending 31 December 2026

Suncoast Brands Ltd

Brighton, England · Health, Beauty & Wellness Products · Founded 2021 · 5 FTEs + 2 Contractors
FY2026 Revenue Target: £4.1M · FY2025 Actual: £3.79M · YoY Growth +8.2%

Amazon FBA · Prime Seller · 62% of Revenue Shopify DTC · 31% of Revenue · 4.8★ Reviews eBay · 7% of Revenue · Launched Q3 2025 UK Ltd · VAT Registered · Quarterly MTD VAT

Prepared by BlackpeakCFO · Issued 3 February 2026 · Actuals through 31 January 2026. COGS on landed-cost basis including inbound freight. UK-established seller: VAT on Amazon, eBay and Shopify sales is accounted for on Suncoast’s own VAT return (marketplaces only collect VAT for overseas sellers). Import VAT reclaimed through postponed VAT accounting. FBA storage at cost per Amazon Inventory Management report. For management use only.

BLACKPEAKCFO™ | MANAGEMENT ACCOUNTSSUNCOAST BRANDS LTD · JANUARY 2026CONFIDENTIAL MANAGEMENT PACK

IndexTable of ContentsE-Commerce Management Accounts · January 2026 · BlackpeakCFO

1
Cover Page
Company overview, channel mix, UK VAT note, basis of preparation and confidentiality
2
Table of Contents
This page — section index with accounting basis, channel definitions and cost allocation methodology
3
CEO Dashboard & KPI Scorecard
8 headline KPIs with month-on-month trend, channel revenue donut, verdict dashboard and commentary
4
Channel P&L — Amazon vs. Shopify vs. eBay
True per-channel profitability after COGS allocation, marketplace fees, fulfilment and advertising spend
5
Contribution Margin Analysis
Waterfall from Gross Revenue → Net Revenue → Gross Profit → Contribution → EBIT by channel
6
Amazon FBA Cost Breakdown
Referral fees, FBA fulfilment, storage, advertising (PPC), returns and reserve analysis
7
Inventory Analysis & Working Capital
Inventory by product group and location (FBA vs. warehouse), aged stock, sell-through and cash tied up
8
Cash Flow Statement
Operating, investing and financing cash flows — with Amazon 14-day payout cycle and inventory timing callouts
9
Balance Sheet
Statement of financial position 31 January 2026 vs. 31 December 2025 — FBA inventory, receivables, LOC
10
Advertising Performance Dashboard
ACOS, ROAS, ad spend % of revenue and cost-per-acquisition by channel — January 2026
11
Budget vs. Actual Variance Analysis
Line-by-line variance vs. FY2026 budget with explanatory commentary for each P&L category
12
Actions, Risks & Recommendations
Immediate priorities, 30–60 day initiatives and strategic opportunities — February 2026 focus

Accounting Basis & Channel Definitions: Revenue recognised on shipment (Amazon FBA) / order confirmation (Shopify/eBay). Returns recorded gross; refunds deducted to arrive at Net Revenue. COGS = landed product cost (supplier invoice + inbound freight + customs duties), allocated to channels by unit volume ratio. Channel fees = all marketplace and payment fees directly attributable to each channel. Revenue is shown net of VAT. As a UK-established business, Suncoast accounts for VAT on all its marketplace and web-store sales on its own quarterly MTD VAT return; marketplaces only collect VAT on behalf of overseas sellers. Corporation Tax is provided below EBIT. Amazon disbursements are on a 14-day rolling cycle; outstanding disbursements shown as Amazon Receivable on balance sheet.

E-Commerce Management Accounts · Suncoast Brands Ltd · BlackpeakCFO · Brighton, EnglandPage 2 of 12

BLACKPEAKCFO™ | MANAGEMENT ACCOUNTSSUNCOAST BRANDS LTD · JANUARY 2026CONFIDENTIAL MANAGEMENT PACK

DashboardCEO Dashboard & KPI ScorecardJanuary 2026 · vs. Budget & vs. December 2025

Net Revenue

£316K

Budget £330K ▼ -4.2%

Net Income

£33,360

Budget £37,800 ▼ -£4.4K

EBIT Margin

10.9%

Budget 11.8% ▼ -0.9pp

Contribution Margin

26.9%

After all fees & ads ● stable

Amazon ACOS

25.0%

Target ≤22% ⚠ over target

Blended ROAS

4.4x

Budget 5.0x ▼ below target

FBA Inventory Value

£182K

+£4.8K vs Dec ▲ building

Cash Balance

£87,000

+£24.2K vs Dec ▲ strong

January Verdict: AMBERRevenue (-4.2% vs budget — Shopify Jan campaign delayed) AMBERAmazon ACOS at 25% (target 22% — new keyword bids too broad) GREENCash +£24K. VAT compliance current. No overdraft pressure. GREENInventory healthy. No aged stock >90 days over 2% threshold.

Channel Revenue · January 2026

Channel	Revenue	Mix %	vs. Budget	Net Margin
🛍 Amazon FBA	195,920	62.0%	(8,680)	17.8%
🛒 Shopify DTC	97,960	31.0%	(4,340)	42.1%
🟡 eBay	22,120	7.0%	(980)	40.1%
TOTAL	316,000	100%	(14,000)	26.9%*

* Blended contribution margin (after COGS + all channel fees + advertising). Amazon's lower margin reflects FBA fee structure & PPC spend.

📌 January commentary: Revenue shortfall (£14K vs budget) driven by a delayed Shopify Valentine's Day campaign that launched 28 January instead of 7 January as planned. Full campaign impact expected in February. Amazon revenue was soft due to keyword bids being reset after account review — ACOS spiked to 25% briefly but has been corrected (see P10). Cash position is the strongest it has been in 6 months at £87K. Q4 2025 VAT return filed on time.

✨ Shopify has the highest contribution margin (42.1%) — no marketplace fees and lower ad-to-revenue ratio vs. Amazon. Scaling DTC is the primary strategic lever.Page 3 of 12

BLACKPEAKCFO™ | MANAGEMENT ACCOUNTSSUNCOAST BRANDS LTD · JANUARY 2026CONFIDENTIAL MANAGEMENT PACK

Channel P&LTrue Per-Channel ProfitabilityJanuary 2026 · COGS allocated by unit volume · All channel fees direct-assigned

Line Item	Amazon FBA	Amazon %	Shopify DTC	Shopify %	eBay	eBay %	Total	Total %
Revenue
Gross Revenue (GMV)	195,920	100%	97,960	100%	22,120	100%	316,000	100%
Less: Returns & Refunds	(7,837)	4.0%	(2,939)	3.0%	(664)	3.0%	(11,440)	3.6%
Net Revenue	188,083	96.0%	95,021	97.0%	21,456	97.0%	304,560	96.4%
Cost of Goods Sold
Product cost (landed)	(78,368)	40.0%	(39,184)	40.0%	(8,848)	40.0%	(126,400)	40.0%
Gross Profit	109,715	56.0%	55,837	57.0%	12,608	57.0%	178,160	56.4%
Marketplace & Channel Fees
Referral / Transaction fees	(29,400)	15.0%	(2,840)	2.9%	(3,300)	15.0%	(35,540)	11.2%
FBA Fulfilment fees	(29,400)	15.0%	—		—		(29,400)	9.3%
FBA Storage fees	(4,200)	2.1%	—		—		(4,200)	1.3%
Advertising (PPC / Social)	(19,600)	10.0%	(14,700)	15.0%	(1,100)	5.0%	(35,400)	11.2%
Total Channel Costs	(82,600)	42.2%	(17,540)	17.9%	(4,400)	20.0%	(104,540)	33.1%
Contribution Margin	27,115	13.8%	38,297	39.1%	8,208	37.1%	73,620	23.3%
Fixed Overheads (allocated by revenue %)
Payroll & benefits	(17,608)		(8,808)		(1,984)		(28,400)
Warehouse, software & other	(13,608)		(6,808)		(1,584)		(22,000)
Depreciation & interest	(992)		(496)		(112)		(1,600)
EBIT by Channel	28,093 *		22,185 *		4,528 *		34,560	10.9%

* Channel EBIT shown for comparison. Overheads allocated by revenue %. Amazon EBIT suppressed by FBA fee structure (£29.4K fulfilment + £29.4K referral = £58.8K, or 30% of channel GMV). Shopify's higher EBIT despite lower revenue reflects no FBA costs and lower advertising cost per sale through retargeting audiences.

Amazon: every £1 of revenue costs £0.30 in marketplace fees before COGS. Shopify: every £1 costs £0.03 in fees. Scaling Shopify is 3x more capital efficient per dollar of contribution.Page 4 of 12

BLACKPEAKCFO™ | MANAGEMENT ACCOUNTSSUNCOAST BRANDS LTD · JANUARY 2026CONFIDENTIAL MANAGEMENT PACK

ContributionContribution Margin WaterfallJanuary 2026 · From Gross GMV to EBIT · All channels combined

Stage	Amount	% GMV	▲▼
1. Gross Revenue (GMV)	316,000	100.0%
Less: Returns & Refunds	(11,440)	-3.6%	Amazon 4.0% · Shopify 3.0%
2. Net Revenue	304,560	96.4%
Less: Product COGS (landed)	(126,400)	-40.0%	Supplier + freight + duties
3. Gross Profit	178,160	56.4%	↑ strong for health/beauty
Less: Marketplace & referral fees	(35,540)	-11.2%	Amazon referral + eBay final value fees
Less: FBA fulfilment & storage	(33,600)	-10.6%	⚠ largest variable cost
Less: Advertising (all channels)	(35,400)	-11.2%	Amazon PPC + Meta + Google
4. Contribution Margin	73,620	23.3%	Budget 27.3% — AMBER
Less: Payroll & overheads	(38,660)	-12.2%	5 staff + warehouse + SaaS
5. EBIT	34,560	10.9%	Before Corporation Tax

FBA fees (fulfilment + referral + storage = £63.2K) consume 20% of GMV before a single pound of marketing is spent. This is the core structural challenge on Amazon. Shopify eliminates the fulfilment fee — the same product shipped DTC costs ~£6.20 in actual shipping vs. £15–18 in FBA fees. Every unit shifted from Amazon to Shopify adds ~£9–12 to contribution margin.

EBIT of £34,560 is before Corporation Tax, which is accrued and paid nine months and one day after the year end.Page 5 of 12

BLACKPEAKCFO™ | MANAGEMENT ACCOUNTSSUNCOAST BRANDS LTD · JANUARY 2026CONFIDENTIAL MANAGEMENT PACK

Amazon FBAAmazon FBA Cost BreakdownJanuary 2026 · Amazon channel only · GMV basis: £195,920

Cost Category	Amount	% of GMV	Budget	Var	Note
Marketplace Fees (charged by Amazon)
Referral fee (15% of GMV)	29,400	15.0%	30,690	1,290	Proportional to lower revenue
FBA fulfilment fees	29,400	15.0%	28,800	(600)	Avg £4.90/unit ↑ from £4.80 Oct
FBA monthly storage fees	4,200	2.1%	3,600	(600)	⚠ Jan = low-season rate. Q4 aged stock
Returns processing fees	1,180	0.6%	1,000	(180)	Post-holiday return spike settling
Advertising (Amazon Sponsored)
Sponsored Products (PPC)	16,800	8.6%	13,200	(3,600)	🔥 Overbid on broad match 1 Jan–14
Sponsored Brands & Display	2,800	1.4%	2,800	—	On budget
Cash Flow Items (not P&L cost but affects cash)
Amazon FBA Reserve (withheld)	9,600	4.9%	—	—	Rolling reserve on balance sheet, not P&L
Amazon Disbursement Receivable	42,800	21.8%	—	—	14-day payout lag — cash due ~7 Feb–14
Total Amazon P&L Costs	83,780	42.8%	80,090	(3,690)	PPC overbid is the controllable issue

Action: PPC campaigns restructured 15 Jan (exact match only). Amazon ads manager reports ACOS falling to 20.4% in the first 2 weeks of February. Projected saving: ~£3,200/month ongoing.Page 6 of 12

BLACKPEAKCFO™ | MANAGEMENT ACCOUNTSSUNCOAST BRANDS LTD · JANUARY 2026CONFIDENTIAL MANAGEMENT PACK

InventoryInventory Analysis & Working Capital31 January 2026 · Total inventory: £240,200 · Days of Stock: 57 days

Inventory by Product Group · 31 Jan 2026

Product Group	FBA (£)	Warehouse (£)	Total	Mix %	Sell-thru
💪 Health Supplements	81,900	26,190	108,090	45%	78%
💎 Beauty & Skincare	63,700	20,370	84,070	35%	82%
🧘 Wellness Accessories	36,400	11,640	48,040	20%	61%
TOTAL	182,000	58,200	240,200	100%	75%

Inventory Ageing & Risk

Age Bucket	Value	Mix %	Amazon Long-term Storage Risk
0–30 days (fast moving)	144,120	60.0%	No risk — normal replenishment cycle
31–60 days	72,060	30.0%	Monitor — run promotions if still here at day 45
61–90 days	19,216	8.0%	⚠ Wellness accessories SKU — price cut or removal recommended
90+ days (aged stock)	4,804	2.0%	🚨 LTSF charge risk after 365 days. Remove from FBA by 15 Mar.
TOTAL	240,200	100%	Inventory turnover: 6.3x annualised · Days of stock: 57 days

💰 Working capital tied up in inventory: £240,200. This is the single largest use of cash in the business. £182K sits at Amazon warehouses earning storage fees. Q4 2025 over-ordering of Wellness Accessories resulted in £4,804 of aged stock at risk of Amazon LTSF charges (currently £0.50/unit/month, escalating to £6.90 after 365 days). Action: initiate removal order by 15 March and liquidate via Shopify "clearance" collection at 30% discount.

Target: reduce FBA inventory coverage from 57 days to 45 days by Q2 2026. This frees ~£30K cash and reduces monthly storage fees by est. £900/month.Page 7 of 12

BLACKPEAKCFO™ | MANAGEMENT ACCOUNTSSUNCOAST BRANDS LTD · JANUARY 2026CONFIDENTIAL MANAGEMENT PACK

Cash FlowCash Flow Statement — January 2026Indirect method · Amazon 14-day payout cycle · Opening: £62,800 · Closing: £87,000

Item	Jan 2026	Dec 2025
① Operating Activities
Net income	33,360	29,840
Add: Depreciation & amortisation	400	400
Working Capital Changes
Amazon disbursement receivable	(4,400)	1,200
eBay receivable	(3,600)	(1,800)
FBA inventory (increase)	(4,820)	(18,600)
Brighton warehouse inventory (decrease)	6,000	(4,200)
Prepaid expenses	(600)	800
Accounts payable (suppliers)	5,800	8,400
Accrued expenses	1,200	600
VAT payable	2,060	1,840
Amazon FBA reserve	800	400
Net Cash from Operations	36,200	18,880

② Investing Activities
Equipment purchase	—	(2,400)
Net Cash from Investing	—	(2,400)

③ Financing Activities
Chase LOC repayment (net)	(4,000)	8,000
Owner distributions	(8,000)	(6,000)
Net Cash from Financing	(12,000)	2,000

NET CHANGE IN CASH	24,200	18,480
Opening cash balance	62,800	44,320
CLOSING CASH BALANCE	87,000	62,800
Cash = Wells Fargo operating £73,000 + Shopify Payments balance £14,000 = £87,000

⏰ Amazon Payout Calendar — January

Disbursement 1 (7 Jan)	+ 38,400
Disbursement 2 (21 Jan)	+ 41,200
Receivable at 31 Jan (due 7 Feb–14)	+ 42,800
Less: FBA fees deducted by Amazon	(64,180)
Net Amazon cash received in Jan	79,600

🏦 Chase LOC — 31 Jan

LOC limit	75,000
Outstanding balance	38,000
Available headroom	37,000

Strong operating cash flow of £36,200 despite inventory build. The Amazon 14-day delay means £42,800 of earned revenue will land as cash 7 Feb–14. Supplier payment terms extended from 30-day to 45-day terms in January — this added £5,800 to cash. Q4 inventory build is normalising (warehouse inventory down £6K). Cash position of £87K is the strongest month-end since August 2025. LOC headroom £37K is ample buffer for Q1 purchases.

No Corporation Tax payment falls in the forecast period (FY2025 liability due 1 October 2026). Next quarterly VAT payment due 7 May 2026.Page 8 of 12

BLACKPEAKCFO™ | MANAGEMENT ACCOUNTSSUNCOAST BRANDS LTD · JANUARY 2026CONFIDENTIAL MANAGEMENT PACK

Balance SheetStatement of Financial Position31 January 2026 vs. 31 December 2025 · Total assets: £414,200

Assets	31 Jan 2026	31 Dec 2025	Change
Current Assets
Cash — Wells Fargo operating	73,000	52,200	20,800
Cash — Shopify Payments balance	14,000	10,600	3,400
Amazon disbursement receivable	42,800	38,400	4,400
eBay payouts receivable	22,000	18,400	3,600
Inventory — FBA (Amazon warehouses)	182,000	177,180	4,820
Inventory — Brighton warehouse	58,200	64,200	(6,000)
Prepaid expenses & deposits	10,200	9,600	600
Total Current Assets	402,200	370,580	31,620

Non-Current Assets
Warehouse equipment & fixtures	14,400	14,400	—
Less: accumulated depreciation	(2,400)	(2,000)	(400)
Total Non-Current Assets	12,000	12,400	(400)
TOTAL ASSETS	414,200	382,980	31,220

Liabilities & Equity	31 Jan 2026	31 Dec 2025	Change
Current Liabilities
Accounts payable — suppliers (China)	78,400	72,600	(5,800)
Chase Business LOC	38,000	42,000	4,000
Accrued payroll & benefits	8,600	7,400	(1,200)
VAT payable	16,840	14,780	(2,060)
Amazon FBA reserve withheld	9,600	8,800	(800)
Total Current Liabilities	151,440	145,580	(5,860)

Long-Term Liabilities
None — asset-light model	—	—	—

Members’ Equity
Opening equity (1 Jan)	237,400	200,000	37,400
Net income — January 2026	33,360	29,840	3,520
Owner distributions	(8,000)	(6,000)	(2,000)
Total Members’ Equity	262,760	223,840	38,920

TOTAL LIABILITIES & EQUITY	414,200	369,420	44,780

✔ Balance sheet balances: Assets £414,200 = L+E £414,200 ✓ · Corporation Tax provision to be booked at the quarter end.

Key e-commerce ratios: Current ratio 2.65x ✓ · Inventory as % of assets: 57.9% (typical for FBA-heavy seller) · Amazon receivable + reserve = £52,400 (Amazon owes Suncoast this cash within 14 days). Supplier AP of £78,400 is critical to monitor — China suppliers on 45-day terms; any early payment offers discounts of 2–3% should be taken.

Net working capital: £250,760. 76% of total assets are inventory or near-cash receivables. This is typical for a health/beauty FBA business. No long-term debt outstanding.Page 9 of 12

BLACKPEAKCFO™ | MANAGEMENT ACCOUNTSSUNCOAST BRANDS LTD · JANUARY 2026CONFIDENTIAL MANAGEMENT PACK

AdvertisingMulti-Channel Advertising PerformanceJanuary 2026 · Total ad spend: £35,400 · Blended ROAS: 4.4x

Total Ad Spend

£35,400

11.2% of revenue

Amazon ACOS

25.0%

Target ≤22% ⚠

Blended ROAS

4.4x

Budget 5.0x

Shopify ROAS

5.2x

Best channel ✓

Channel / Platform	Spend	Attributed Rev	ROAS	ACOS	Cost/Sale	Status
Amazon Sponsored Ads
Sponsored Products — Exact Match	9,200	50,600	5.5x	18.2%	£8.40	GREEN
Sponsored Products — Broad Match	7,600	27,800	3.7x	27.3%	£14.20	PAUSED
Sponsored Brands	2,800	14,000	5.0x	20.0%	£11.60	GREEN
Shopify DTC — Paid Social & Search
Meta Ads (Facebook + Instagram)	10,400	52,000	5.0x	20.0%	£18.40	GREEN
Google Shopping	4,300	23,650	5.5x	18.2%	£16.80	GREEN
eBay Promoted Listings
eBay Promoted Listings	1,100	11,000	10.0x	10.0%	£9.20	GREEN
TOTAL / BLENDED	35,400	179,050	5.1x	19.8%*	—	AMBER

* Blended ACOS excludes non-attributed revenue. Amazon broad match campaign paused 15 Jan after BlackpeakCFO flagged ACOS spike. Estimated savings Feb onwards: £3,200/month.

Action (complete): Amazon broad match campaigns paused 15 Jan. eBay ROAS of 10x is exceptional — recommend increasing eBay Promoted Listings budget by £500/month to capitalise.Page 10 of 12

BLACKPEAKCFO™ | MANAGEMENT ACCOUNTSSUNCOAST BRANDS LTD · JANUARY 2026CONFIDENTIAL MANAGEMENT PACK

VariancePlan vs. Reality — January 2026vs. FY2026 Annual Operating Budget (approved Nov 2025)

Line Item	Actual	Budget	Var £	Var %	Rating	Commentary
Revenue by Channel
Amazon FBA	195,920	204,600	(8,680)	-4.2%	AMBER	PPC overbid 1 Jan–14 suppressed organic rank briefly. Corrected by 15 Jan. Feb trajectory normal.
Shopify DTC	97,960	102,300	(4,340)	-4.2%	AMBER	Valentine’s Day campaign launched 28 Jan vs. 7 Jan (3-week delay). Full impact in Feb. Email list 42K — strong conversion expected.
eBay	22,120	23,100	(980)	-4.2%	GREEN	New listing added 20 Jan (Immune Support bundle). Will contribute £3–4K/month from Feb. Channel growing well.
Costs
Product COGS (landed)	126,400	132,000	5,600	+4.2%	GREEN	Proportional to lower revenue. COGS% held at 40% — no supplier price increases in January. Q2 freight contract renegotiation on track.
Amazon advertising	19,600	16,000	(3,600)	-22.5%	RED	Broad match overbid 1 Jan–14 (£3,600 excess). Campaigns paused 15 Jan. ACOS now tracking 20.4% in Feb. One-off issue. Feb budget restored to £16K.
FBA storage fees	4,200	3,600	(600)	-16.7%	AMBER	Post-Q4 excess stock lingering (Wellness Accessories). Removal order initiated 1 Feb. Storage fees normalise from Mar.
Payroll & benefits	28,400	28,000	(400)	-1.4%	GREEN	Within tolerance. Part-time contractor (customer service) hired 15 Jan adds £800/month. Budgeted from Q2 — minor Jan variance only.
Net Income	33,360	37,800	(4,440)	-11.7%	AMBER	£3,600 ad overbid (one-off) + campaign timing account for entire shortfall. No structural issues. FY2026 target of £455K revenue unchanged.

Q1 VAT return (to 31 March) due 7 May 2026 — BlackpeakCFO will reconcile marketplace payouts to the VAT return by 30 April.Page 11 of 12

BLACKPEAKCFO™ | MANAGEMENT ACCOUNTSSUNCOAST BRANDS LTD · JANUARY 2026CONFIDENTIAL MANAGEMENT PACK

ActionsActions & RecommendationsFebruary priorities · 30–60 day initiatives · Strategic growth

⚡ Immediate (0–2 Weeks)

Amazon PPC — Confirm Fix

Broad match campaigns paused 15 Jan. Review 1 Feb–14 ACOS report — target confirmation that blended ACOS is ≤22%. If achieved, reinstate £1,500/month broad match with negative keyword list added.

Aged FBA Stock Removal

Initiate Amazon removal order for £4,804 of 90+ day Wellness Accessories stock by 14 Feb. List on Shopify clearance at 30% discount + run a targeted email to existing customers. Goal: clear by 31 Mar before LTSF escalation.

VAT Return — Q4 2025

✓ Quarter to 31 December filed through MTD software on 31 January 2026; payment due 7 February. Amazon, eBay and Shopify sales reconciled to payouts before filing. No penalty risk.

📅 30–60 Day Initiatives

Shopify DTC Email Campaign

Valentine’s Day campaign now live. 42,000 email subscribers. BlackpeakCFO tracking Shopify revenue daily through 28 Feb. Target: make up £4,340 Jan shortfall in February. Email + retargeting ROAS historically 7–9x for Suncoast.

eBay Promoted Listings Budget Increase

eBay ROAS of 10x is exceptional — best performing channel. Recommend increasing eBay Promoted Listings budget from £1,100 to £1,600/month (+£500). Projected incremental revenue: +£5,000/month. New Immune Support listing added 20 Jan — monitor conversion.

FBA Inventory Optimisation

Reduce FBA coverage target from 57 days to 45 days by Q2. Reduces working capital tied up in FBA by ~£30K and saves ~£900/month in storage. Work with supplier to shift to monthly PO cadence (vs. quarterly). BlackpeakCFO will build reorder model by 28 Feb.

📊 Strategic & Growth

Scale Shopify DTC — Priority #1

Shopify contributes 42% margin vs. Amazon 17.8%. Every £1 shifted from Amazon to Shopify adds ~£0.24 more contribution. Target: grow Shopify from 31% to 40% of revenue by Dec 2026. Requires brand investment (SEO, email, influencer) — BlackpeakCFO to model ROI.

Wholesale Expansion — Independent Retail

Independent health and beauty retailers are a natural next channel. BlackpeakCFO to prepare a wholesale unit economics model (margin vs. online, payment terms, slotting fees) for Q2 2026 review with owner.

Target — 6th Channel

TikTok Shop is the fastest-growing e-commerce channel in 2025–26 for health/beauty brands. Early movers seeing 8–12x ROAS on organic/affiliate content. Low cost to launch. BlackpeakCFO recommends pilot in Q2 2026 with £2,000 test budget and affiliate structure.

Prepared by BlackpeakCFO · Monthly Management Accounts · England — This report is confidential and prepared solely for the management of Suncoast Brands Ltd. — blackpeakcfo.com

Next report: February 2026 Management Accounts — due 5 March 2026. Q1 VAT return due 7 May 2026.Page 12 of 12